Every Body Moves Wins at the 2025 Sport Industry Awards

We're beyond thrilled to share that Every Body Moves powered by Toyota has officially taken home the coveted 'Sponsorship with a Social Purpose Award' at the 2025 Sport Industry Awards.

It was a huge evening for ParalympicsGB and the wider Paralympic movement – one of those nights you know you’ll never forget.

A Win That Moves Us All

This recognition means the world to everyone involved in Every Body Moves, a campaign co-produced with disabled people from day one and powered by our incredible partners at Toyota. From the grassroots to the podium, our goal has always been simple: to break down barriers and make movement accessible to everyone, everywhere, and in a way that suits the individual.

The campaign’s momentum has only grown post-rebrand from Parasport UK, and winning this award – following our previous win in 2022 – is a powerful nod to the impact the programme is having and the community driving it forward. Massive credit goes to the team at EssenceMediacom for pulling together such a compelling (and clearly award-winning) entry.

Our submission.

Disabled people are twice as likely as non-disabled to struggle finding accessible activities, leaving 1.3million in the UK not active enough to be healthy. In a world where inclusivity sport is often sidelined, Toyota, through its partnership with ParalympicsGB, drove change and demonstrated its commitment of Mobility For All. Introducing ”Every Body Moves” powered by Toyota. Featuring content, media partnerships, influencers, and community events, Toyota placed ParalympicsGB’s Every Body Moves at the heart of their Paris activation plan. Alongside ParalympicsGB and Channel 4, Toyota put inclusive participation front and centre for everybody watching at home. Results: unprecedented engagement, an 18% growth in social following, peak engagement during the Games, and record opportunities for the disabled community delivering a lasting legacy with 83% of participants more likely to engage in physical activity after connecting with the platform. Brand and rights holder drove societal change through the world’s biggest disability sporting event.

More Moments Worth Celebrating

The evening was full of standout moments, starting with our friends at Channel 4, who were recognised for their coverage of the Paris Paralympic Games. Their innovative on-screen QR code initiative, which drove people directly to the Every Body Moves platform, helped spark a wave of inclusive participation across the UK.

We also saw Dame Sarah Storey honoured for her Outstanding Contribution to Sport – an incredible tribute to one of the true greats of the Paralympic movement.

And just when we thought the night couldn’t get any better… ParalympicsGB was named Sport Team of the Year! A perfect end to an unforgettable celebration of sport, inclusion, and impact.

The Movement Keeps Rolling

This win is for the entire Every Body Moves community – from participants and providers to partners and advocates. You’ve helped build a movement that’s truly changing lives.

And if you haven’t joined in yet, now’s the time. Discover inclusive, accessible activities near you and get moving in a way that works for you.

Explore the Every Body Moves platform

What a night. What a team. What a movement.
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